A CRM for SMEs (small and medium enterprises) can be the most important tool for a business to organize its sales. After all, a process is required to gain new customers and keep selling to current customers.
A CRM increases sales by up to 29%, improves productivity by 34% and improves the accuracy of sales projections by 40%.
Thanks to a CRM, small and medium businesses can:
- Know the interests of your customers to send personalized emails.
- Understand the buying process of your potential customers and reinforce each stage.
- Maintain a history of each client and the correct time to contact them.
- Follow up on each sales opportunity and keep the team updated.
- Generate sales reports for continuous improvements.
In this article you will know the 7 best CRM for SMEs with their functions and prices .
What are the best CRM for SMEs? (small and medium businesses)
The Best CRM For SMEs In General.
Pipedrive is a VERY easy to use small business CRM that is designed to be simple and fast.
Using their funnels feature , you get an overview of your entire sales process and can stay in control during each stage.
In addition to project management with a clean, visual interface, you’ll also get email integration, reports, and sales projections.
This CRM has an application for Android and iPhone so you can access it from anywhere.
More than 95,000 companies in 150 countries use Pipedrive and it is definitely a powerful CRM for SMBs that need better control of their sales. Additionally, Pipedrive is available in 19 languages including Spanish.
Best CRM With Artificial Intelligence.
Freshsales , now known as Freshworks, is a very popular SMB CRM. It’s easy to use and offers a sales-oriented approach with all the features you need to maximize conversions .
It has an excellent control panel that allows you to immediately access the management of contacts, reports, emails, phone calls and much more .
One feature I like about Freshsales is that it uses artificial intelligence to give each lead a score. That way, you can target the customers who are most likely to convert .
You can also set up workflow automation, track events, and use the 360-degree view of the customer to see all the most important information from a single screen.
3. Zoho CRM
Best CRM With Integrations.
Zoho has a suite of cloud tools for small businesses. You’ll get a powerful suite of marketing and sales features, including a CRM for lead tracking.
This CRM app helps you organize contacts, market your brand, manage sales, help customers, and much more.
You can use Zoho CRM to integrate with other marketing tools you already use like social networks and guide visitors to your website.
Best CRM Integrated With Gmail or Google Workspace
StreakCRM works with G Suite and free Gmail accounts , and allows you to track emails from your customers and prospects.
You will be able to manage contacts and be aware of your sales funnels. If you already use Gmail or G Suite, this may be the best CRM software for you.
You can automatically save leads directly from your contacts, add tasks and reminders, schedule emails, create custom channels and funnels, add labels and notes, and much more.
StreakCRM is a CRM for SMEs that is available in the English language.
In addition, StreakCRM has more than 405 opinions and ratings with very good results:
This CRM has a free plan with up to 500 contacts and several paid plans from $15 to $129 per month per user.
5. HubSpot CRM
Best Free CRM (But With Limitations)
You’ve probably heard of HubSpot because of its popularity in SMB CRMs. HubSpot is easy to use and offers a wide range of tools.
The CRM has a nice interface, allowing you to see your entire sales funnel right on one dashboard. If you want more data, you can see all contact and sales activity, detailed reports and performance by user or team.
HubSpot has a mobile app for both iPhone and Android, email templates, real-time notifications, email tracking, scheduling, phone calls, and much more.
Hubspot has a plugin for web pages made in WordPress so you can capture data, have online chat, analytics and more.
This CRM is available in 8 languages including Spanish and has more than 2,826 ratings and opinions from satisfied customers:
6. Agile CRM
Best CRM For SMEs All In One.
Agile CRM is one of the best all-in-one CRM software. It takes care of contact management, sales, marketing and customer service in a single panel . In addition, it is easy to use.
With this CRM for SMEs, you will get a 360-degree view of contacts, project management, events, calendars, timeline and much more. In addition to detailed reports, you can also access quick reports that you can then drill down to take a closer look at what’s going on.
They offer one-page contact management, deal tracking, appointment scheduling, project management, and much more…and that’s just for sales. They also have marketing features like a landing page builder, email tracking, and a social suite.
In addition, Agile CRM has a plugin for WordPress web pages so you can create popups and track the activities of potential customers on your website.
Best CRM With Most Features.
Bitrix24 is a good CRM for SMEs for its lead management. It includes some awesome automation features, file sharing, and even an email marketing campaign module .
Additionally, this CRM has team collaboration tools like workgroups, chat, calendars, internal activity streams, and polls.
With Bitrix24 you can have sales funnels, reports, follow-up notifications and tasks to organize your business management.
What is a CRM?
A CRM (Customer Relationship Management) is a platform that allows you to manage all the relationships and interactions of your company with current and potential customers . The purpose of a CRM is to improve business relationships to grow your business.
With a CRM you can manage contacts, sales and the productivity of sales agents , among other functions. In addition, a CRM allows you to know the sales cycle and follow up on those potential customers to convert them into buyers.
In this way, you maintain control of the customer database and build marketing and sales strategies to increase the income of your business.